Elevate: Published by Singtel

Making Singtel cool again.

The Brief:
Singtel wanted to showcase their suite of products to a younger audience. However, most youths are overexposed to digital banners, YouTube pre-roll ads and Facebook sponsored posts, and would click away at the first sight of conventional advertising.

Our Solution:
A lifestyle zine by and for millennials, with fitness, travel and lifestyle content showing how Singtel could add value to the lives of our target audience.

For our first test run, 200 copies were placed in local gyms. They were snapped up on day one. The next day, the gyms called and asked for more, resulting in a second print run. Another 800 copies were produced and snapped up within that week. In fact, it was so well-received that it became a bi-annual publication.

Writing Samples:

Conceptualised and created with Creative Directors and team at Ogilvy & Mather Singapore.