MCCY: Collab & Conquer Experience

A campaign designed to help Singaporeans not just understand, but experience cohesion.

The Brief:
To enhance cohesion among Singaporeans, in a real and actionable way.

Our Solution:
Few things bring people together better than overcoming challenges… and tight spaces (literally).

This inspired us to do something no government agency had done before – a roving escape room in a truck, created in collaboration with Kult.

Through Collab & Conquer, we called upon Singaporeans from different walks of life to come together to uncover the truth in an art heist-themed escape room.

Launch Film:

Social Film:

Behind-the-Scenes Content:

Social Posts:

Concept developed at Tribal Worldwide with Art Director, Senior Creatives and Creative Director. Escape room designed in collaboration with Kult. Launch film script, social film messaging and social post copy written by me, with guidance from Senior Creatives.