Copywriter & Creative
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Film — MOE: Teachers' Day 2020

MOE: Teachers’ Day 2020

A Teachers’ Day film that could only be made in 2020.


The Brief:
To create a Teachers’ Day film that expresses gratitude to teachers for overcoming the unique challenges of Home-Based Learning (HBL) in 2020.

Our Solution:
When a teacher receives a message from a parent, they might expect to hear a complaint. But it’s 2020, and everything is different.

Through HBL, parents have had a taste of how tough a teacher’s job is. Many have seen the remarkable dedication and innovation required of teachers in 2020.

Inspired by true stories, we created a film that honours MOE’s teachers, while communicating parents’ appreciation and admiration for them.

These exceptional times have sparked a renewed sense of appreciation for what our teachers have to do each and every day. Many of them, in their unassuming w...

Concept and script developed with Creative Directors and team at BLK J. Produced by The Prosecution Film Company.