During my time at Ordinary Folk, the company behind Noah and Zoey, I had the chance to explore several areas of interest in UX writing, strategy, and copywriting.
Apart from suggesting UX copy improvements for different platforms on Figma, creating buzz through ads on social, and working on deliverables for new product launches, I was also tasked with conducting testing on Klaviyo for Noah’s weekly eDMs.
Testing for eDMs
Here is a sample from the testing, where 2 distinct versions of an email were sent to different users in order to collect data on conversions and click-through rates.
Version A: More relatable, less technical info
Version B: More technical info, demonstrating expertise
