Hello, I’m Zenn!

Digital copywriter
UX WRITER
Strategic thinker

I’ve had training in Journalism and UX Writing, plus 4.5 years of experience solving problems, communicating ideas, and shaping consumer experiences for brands like StarHub, Volkswagen, McDonald’s, Samsung, and the Ministry of Culture, Community and Youth (MCCY).

Recently, I’ve been immersing myself in the field of UX, and learning what makes a good digital experience.

My projects have included chatbots, experiential campaigns, social content, and comms for a couple of start-ups. Throw in the occasional press release and SEO-friendly article, and you’ve got yourself a well-rounded writer.

I’m a firm believer of asking ‘what’s next?’, diving into the unknown, and figuring out the ‘why?’ behind human behaviour before deciding how we can affect change.

In my spare time, you can find me roaming around the Internet, spending time outdoors, or making something with my hands (I’m partial to ceramics).